Bluff magazine coming to Europe
Following an explosion in the popularity of poker in Europe, America’s number one poker magazine Bluff is crossing the pond for the first time.
The move was formally announced at Lyceum Media’s ‘Fire & Ice’ party on January 25th, according to onlinecasinonews.
With a readership of 250,000 in the US and an equally interested audience across Europe ready for some top quality poker news, Bluff magazine looks set to recreate its success in its new market.
Philip Conneller, Bluff features editor, said: “With Bluff’s winning blend of entertainment and information, we are confident that we can replicate the success achieved in the US – for our readers and our advertisers. The time is right – it’s too-good an opportunity to miss.”
Bluff’s first European issue comes out on March 1st and the cover story is focussed on the world pro Phil Helmuth. There will also be an interview with the British celebrity poker player and former EastEnders actor Michael Greco.
Editor in chief, Michael Casello, said: “The poker lifestyle in Europe is a different animal to that in the US. Bluff Europe reflects that. Where poker goes, we will follow.”