French Lick reports successful first month
Indiana’s newest casino has revealed its receipts for the first month of business, showing successful returns on investment and promising more to come.
The French Lick casino has announced that over 156,000 visitors passed through its doors during November, with gross revenues coming out at almost $10 million.
Located on a custom-built lake and riverboat due to Indiana’s strict gaming laws, the venue, which cost almost $400 million to build, aims to have welcomed over one million guests by the end of 2007.
Despite the high figures, French Lick still ranked second to last among Indiana’s riverboat casinos in terms of November revenue. However, experts suggest that this is simply evidence of the potential gains that the company can make in the market.
The overall market in Indiana reached $212 million, a net gain in revenue per casino – a factor that insiders believe is significant when calculating potential future revenue streams.

