The UK government has revealed that a long-standing ban on television advertising for gambling is to be lifted as part of new regulatory measures.

Casinos, betting shops and poker rooms will now be able to promote their products on UK television channels, though it was not clarified what limits would be put on this measure.

Television watchdogs may decide to permit such adverts to be displayed only after the 21:00 watershed. Proposals are currently being considered by governmental officials, with a code of practice set to be introduced shortly.

Gambling advertising is currently controlled by the UK’s Gambling Commission in conjunction with primary legislative policies. Broadcast advertising is overseen by the Advertising Standards Authority and Committee of Advertising Practice.  

However, it will become illegal for gambling sites located outside of the European Economic Area to advertise in any form in the UK under the new laws.

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